Md Mostakim Hossain

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Md Mostakim Hossain
Jul 07, 2022
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Internal navigation and use of links in body copy User experience It's clearly more comprehensive than a simple auditing software tool that checks the correctness of missing tags and links, broken pages, etc. It also examines the website experience from the user's perspective, including search engines (bots). All SEO work and especially audits should focus on users first, then search engines. It's a much better way to start, but it's not enough. The map of empathy Here's where we make a different shift in your approach. Originally created by Dave Gray, the Empathy Map and its processes will help all stakeholders learn and get real insights into targets and what concerns them. Some questions to ask: What do users think and feel? Concerns and aspirations? What would users say about using your hair masking service products? Are their friends or colleagues saying or doing the same thing? What problems will this product solve and what positive experiences will they share? Can't you get that from a full SEO audit, you say? Maybe. Advertising Continue reading below Do you have a detailed plan for your content strategy, social media engagement, content and traffic analysis (page performance from your analytics reports), and competitive market analyses? Specifications of avatars/personas supporting customer journey and attribution tracking from clicks? Many SEO audits fall short of this level of detail. Customers often feel overwhelmed. Start with the end in mind My mission here today is to convince you to start with the empathy map. Be clear about your audience types, your market, your products and services, and how best to match your content (posts/copy) and offers to the searcher. You can learn a lot from the world of lean startups. There are many tools in this category. They are important, but in my experience underutilized. It's time to get your team into a conference room. Start with this framework and this new approach. Writing Your copywriting and brand message play an important role here. Advertising Continue reading below This will help encourage long clicks (users not clicking the back button). Create a compelling message to match the market with relevant content that answers your visitors' questions.
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