Aug 02, 2022
In General Discussion
This will guide you through the process of creating the text for your ad, as the content and tone will vary depending on the purpose of the ad. Are you trying to raise brand awareness for people who know nothing about your company? Want to sell a product or service? Or are you trying to convince your readers to do something, like subscribe to your blog? Once you have defined your purpose, you can proceed to create content with that in mind. FREE BONUS DOWNLOAD: Get up and running in no time with this handy Facebook Lead Ads Quick Start Guide! Click here to download whatsapp database for free now! We've helped Fortune 500 companies, venture-backed startups, and companies like yours grow revenue faster . get a free consultation get the point right Remember, you're writing an ad, not a blog post. You only get so many letters, so let them count. Start your ad with a catchy, short headline and immediately explain the benefits of your product or service in your ad copy. Instead of talking about how great your brand is, state how it can benefit your customers. For example, if you can get a product or service for free or cheaply, or make life easier for your readers, say so right away. Remember to pair your short copy with clear, relevant images that grab the attention of your target audience. Lifestyle photography is great for Facebook ads because it's an interesting way to portray people using your product or service. Related content: Facebook InstantArticles publishers can now show more ads long copy still works If your copy is good, people will read it no matter how long it is. This is why being a Facebook advertising practitioner gives you more insight than just looking at the data. For example, here's the engagement rate data for post length: 40-character Facebook posts get 86% more engagement than other types of posts (i.e. long posts) 80 character posts get 66% more engagement than other posts Data shows that Facebook posts asking 100-119 character questions get the most engagement.